By Maddie Rhodes | Fox 31 News
The Denver Zoo is officially rebranding to “Denver Zoo Conservation Alliance.”
The name change is focused on integrating wildlife into future generations, according to a press conference Tuesday morning.
Located in City Park, the zoo unveiled its new logo with the name “Denver Zoo Conservation Alliance” in green text around a lion’s head. The zoo’s Facebook page and website were updated shortly after the announcement.
In an announcement posted on Facebook, the zoo said: “Introducing Denver Zoo Conservation Alliance. New name, eternal mission: Inspiring Communities to Save Wildlife for Future Generations. #SavingWildlifeTogether.”