While 70% opt out of add-on license plate fees, program collected almost $41 million

By Jason Blevins | The Colorado Sun

More than 1.5 million Colorado vehicle owners have delivered more than $40 million to Colorado Parks and Wildlife by including a $29 Keep Colorado Wild Pass as part of their annual registrations. 

The first fiscal year of Keep Colorado Wild pass sales ended June 30 with revenue reaching $40.9 million. That unofficial tally — final numbers will be updated by the fall — means that parks, wildlife, backcountry search and rescue volunteers, and avalanche forecasters will get boosts in funding in the coming year. 

The Keep Colorado Pass plan that launched in January 2023 adds $29 to every vehicle registration in the state unless owners opt out. The pass provides access to all state parks. The 2021 legislation that created the program hoped to generate more revenue than the annual $80 parks pass that delivered $23 million to CPW in 2020. Early projections hoped CPW would harvest at least $36 million in annual revenue from the new parks pass plan.