By Jesse Paul | The Colorado Sun
Jefferson County Clerk Amanda Gonzalez’s office spent $7,200 on a get-out-the-vote campaign in the lead-up to the November election that included a billboard with an advertisement that prominently featured her picture and name.
Gonzalez’s office said the campaign, launched in mid-October, also included social media posts, community events and flyer distribution. The billboard alone cost $4,000.
The office said it found before launching the campaign that ads featuring Gonzalez, a Democrat, were high performing, citing a June report from the consulting firm Recap Communications. Gonzalez’s spokeswoman said those findings reinforced national guidance and research showing that local officials are the most trusted messengers for election information and ads featuring human faces are the most effective.