By Jackson Thompson | Fox News
Brand founder Jennifer Sey says legislation forces Coloradans to 'adhere to an ideology that is in violation of actual truth'
EXCLUSIVE: The women’s activist sportswear brand XX-XY Athletics is suing the state of Colorado over a recent state law that the company claims would interfere with its ability to market its message.
The lawsuit takes aim at the state for passing a law called HB25-1312 and amending the Colorado Anti-Discrimination Act, which defines “gender expression” to include “chosen name” and “how an individual chooses to be addressed.” The laws state Coloradans have a right to access “public accommodations and advertising” that are free of discrimination on that basis.
The company’s lawsuit claims that the state’s new legislation would make it illegal for the brand to carry out certain viral marketing campaign techniques it has used since launching last year.
“XX-XY Athletics, in their advertising, customer interactions, and elsewhere, to refer to transgender-identifying individuals with their given names or with biologically accurate language. XX-XY Athletics can no longer speak the truth in pursuit of its mission. XX-XY Athletics can no longer call men, men,” the lawsuit states.