Message still matters: How Caliber Contact’s Pollie-winning campaign helped defeat Colorado’s Prop 127
When Colorado voters rejected Proposition 127 in 2024, they didn’t just weigh in on mountain lions and bobcats – they delivered a decisive verdict on who should shape wildlife policy. In the state’s first failed wildlife ballot measure since 1992, 54.7% voted no.
Behind that result was an award-winning campaign by Caliber Contact, a Republican firm that reframed the issue through a values-driven lens by tapping into safety concerns, protective instincts and the voice of everyday Coloradans – over celebrity advocates.