Colorado Tourism Growth Pulls Back with Booking Dips and Flat Spending
By Jason Blevins | The Colorado Sun
Colorado hosted 95.4 million visitors who spent $28.4 billion in 2024, an increase largely from day-trippers. The state is worrying about a decline in international visitors who stay longer, spend more.
After several years of record-setting traffic, it appears Colorado’s Western Slope tourism economy has hit a plateau. Some communities are even reporting declines in visitor traffic and spending, marking the first slowdown since the pandemic.
State tourism officials started warning a softening tourism market last year as vacationer traffic into the state ebbed. Last year Colorado hosted 95.4 million visitors who spent $28.4 billion. That’s up 2.1 million visitors from the crowd that spent $28.3 billion in 2023. Most of that increase in visits las...

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