By Daniel Kline | The Street
Costco has been almost stubborn in how slow it has been to adopt new technology. The company embraced the internet years after rivals like Walmart and Target, and it remains well behind them when it comes to its digital presence.
That was due to a longstanding belief by company leadership that members did not want money to be spent on technology that could instead go into keeping prices low.
It’s not that the warehouse club ignored the internet and advances like guaranteed two-day, then one-day, and now same-day delivery, it just didn’t see the need to invest in the required infrastructure. Costco (COST) has been clever in adding features like same-day delivery by partnering with Instacart, and it has slowly improved its website, both in what it sells and how it works.