Rocky Mountain Voice

Wyoming Border Patrol Turns Colorado Jokes Into Viral Business

By Zakary Sonntag | Cowboy State Daily

Wyoming Border Patrol is a hit on social media. Viral videos with millions of views lampooning Colorado have turned the Laramie apparel company into a media brand. “Even a Coloradan can become a productive member of Wyoming society,” its latest video says.

A Colorado woman named McKenzie recently arrived at Wyoming’s southern border with a familiar set of behavioral issues.

She wore Patagonia clothing, made campsite reservations months in advance, and held a delusional belief that mixed greens are a main course.

But don’t worry, because she’s being rehabilitated in order to become a productive member of Wyoming society.

That’s the premise of the “Adopt a Coloradan” campaign, the latest hit from Wyoming Border Patrol, a Laramie-based apparel company that’s built a growing business around Wyoming’s favorite pastime: making fun of Coloradans.

The plan initially was to make funny videos poking fun at Coloradans to help sell T-shirts, like their popular “Cuck Folorado” T-shirt marketed for the annual University of Wyoming vs. Colorado State University Border War football game. 

But the videos have become a business of their own, using artificial intelligence to document the herculean efforts of Wyoming Border Patrol agents Buford and Rip to indoctrinate misguided Coloradans in Wyoming’s blue-collar Western culture.

READ THE FULL ARTICLE AT COWBOY STATE DAILY