By Ernest Luning | Colorado Politics
A national group that works to elect Democrats to the House of Representatives has booked nearly $4 million worth of general election TV advertising in the Denver market, pointing to the party’s commitment to protect a vulnerable incumbent in Colorado’s swingiest district while trying to flip another, Republican-held seat.
While the House Majority PAC won’t decide how to allocate its ads until closer to the November election, a spokesman noted in an email to Colorado Politics that the Denver media market reaches voters in the state’s competitive 3rd and 8th congressional districts, both of which have been listed among the PAC’s top targets.
The massive initial nationwide ad reservation by the super PAC, which is aligned with House Minority Leader Hakeem Jeffries of New York, totals $186 million in fall TV and digital ads across 50 media markets, more than double the group’s preliminary buy last cycle. The reservations include $40 million in digital ads across multiple platforms, up from the $15.8 million the group initially spent on digital in 2022.