Tag: Cultural Shift

By Michael Hancock | Commentary, Undercurrent Substack As artificial intelligence transforms music creation, the industry must rethink price, purpose, and prestige. For most of the modern era, the music business was built on scarcity. Studio time was scarce. High-end production talent was scarce. Distribution was scarce. Radio access was scarce. Even the ability to turn a songwriter’s idea into a polished, commercially viable recording required an expensive chain of specialists: musicians, engineers, producers, labels, promoters, marketers, distributors. The structure of the industry followed from that fact. Whoever controlled access to production and distribution controlled the business. That era is ending. AI-powered music tools like Suno do not merely make mu...