National Western Stock Show Returns to Denver Fueling $175 Million Economic Boost
By Maggie Bryan | Denver7
DENVER — Around 700,000 people are expected to attend the National Western Stock Show (NWSS) in Denver over the next two weeks, boosting local businesses while spotlighting Western culture.
NWSS President and CEO Wes Allison said he anticipates a $175 million impact on the city during the 16-day event.
"We have folks that come from all 50 states and 33 countries. We are truly worldwide," said Allison. "The mission for us is, you know, really, to be the place where you can learn about the Western spirit."
The Denver tradition is something local businesses mark their calendars for. The Cow Lot, a local hat shop with a location on East 47th Avenue in Denver, brings products straight to customers at a booth inside the venue.
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