McDonald’s

Prices at McDonald’s are up, but fast-food giant wants consumers to know by how much

Perception is not reality and McDonald’s  (MCD)  has faced some of the same narrative problems (perhaps without the political overtones) that the gasoline industry has. Addressing the issue, McDonald’s President Joe Erlinger wrote an open letter to the chain’s customers.

Prices at McDonald’s are up, but fast-food giant wants consumers to know by how much Read More »