Rocky Mountain Voice

Tag: Overnight Visitors

Colorado Tourism Growth Pulls Back with Booking Dips and Flat Spending
State, Approved, The Colorado Sun

Colorado Tourism Growth Pulls Back with Booking Dips and Flat Spending

By Jason Blevins | The Colorado Sun Colorado hosted 95.4 million visitors who spent $28.4 billion in 2024, an increase largely from day-trippers. The state is worrying about a decline in international visitors who stay longer, spend more. After several years of record-setting traffic, it appears Colorado’s Western Slope tourism economy has hit a plateau. Some communities are even reporting declines in visitor traffic and spending, marking the first slowdown since the pandemic. State tourism officials started warning a softening tourism market last year as vacationer traffic into the state ebbed. Last year Colorado hosted 95.4 million visitors who spent $28.4 billion. That’s up 2.1 million visitors from the crowd that spent $28.3 billion in 2023. Most of that increase in visits las...

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