Rocky Mountain Voice

Tag: Sustainability Messaging

Denver Spends $3 Million Urging Residents to Eat Less Meat
Local, Approved, denvergazette.com

Denver Spends $3 Million Urging Residents to Eat Less Meat

By Greta Kerkhoff and Luige del Puerto | The Denver Gazette "Eat less meat." "Eat more plant-based meals." "Vote for climate-conscious leaders." The tips come from a "do more" list that Mayor Mike Johnston's administration posted as part of its $3 million marketing campaign that aims to persuade residents to help the city reach its climate goals. Additionally, posters have begun popping up around the city, including slogans that say, “It's the end of the end of the world." Behind the public relations blitz is the Office of Climate Action, Sustainability and Resiliency's “Do more. Do less. Do something.” campaign. Notably, the city said eating less meat and a host of other actions would "help the planet and protect" communities. The Johnston administration is not the fi...

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