By Tom Basile | The Washington Times
Another week, another headline that has millions wondering what has happened to the America of our youth. “Woke” social engineering by the far left appears to have claimed another victim: the Boy Scouts of America. The organization that had molded millions of boys into leaders who valued nature, personal responsibility and hard work has announced it will rebrand itself as “Scouting America,” removing the word “boy” from its name. It’s a wonder they didn’t remove America too.
The storied institution says that its core mission remains the same, and that its European counterparts have already rebranded to be more inclusive. They say this rebrand to focus on inclusivity is necessary to boost membership.
On the contrary, BSA’s mission is and until recently has always been about the development of boys into responsible young men. It was never some ridiculous commentary on society or the inability of girls to earn merit badges that requires reform. Brand Marketing 101 makes clear you don’t water down your core mission or change your values, especially when you’re already viewed as kowtowing to political pressure. It doesn’t attract more people to your cause.