Another major retail chain drops Pride events and DEI initiatives, joining a growing number of U.S. brands.

By James Reinl | Daily Mail

The home improvement retailer Lowe’s has become the latest brand to scrap its support for Pride events and other diversity, equity, and inclusion (DEI) schemes in the face of consumer boycotts.

Lowe’s will stop cooperating with the Human Rights Campaign, a major LGBTQ group, and will no longer separate employees into so-called ‘resource groups’ based on race, religion or sexual identities, according to an internal memo.

The company will also stop sponsoring parades, festivals, or fairs, and will instead focus on events related to its business, such as affordable housing and skilled trades education, says the memo.

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